But the relevant content is still more important.
Since July 2018, Google will take into account the speed of loading pages when ranking sites in mobile search. The upcoming update was called Speed Update. The company said that the update will affect a small percentage of requests and will affect only the slowest sites.
The new standard will be applied to all pages regardless of technology. However, the most powerful ranking factor will remain relevant content, because the search engine can highly appreciate even slow sites.
Google urged developers to think about how the speed of sites affects the user experience, and take into account the relevant metrics. The company also stated that there is as yet no tool that would determine the correspondence of the page to a new factor. Google recommends three of its own services for assessing the performance of sites:
Chrome User Experience Report – a public database of UX metrics based on data from Chrome users.
Lighthouse is an automated tool for assessing the quality of sites.
PageSpeed Insights is a service that analyzes the operation of a page based on the Chrome UX Report and offers optimization steps.
Speed Update will not affect the search output of desktop devices. And if the site uses Accelerated Mobile Pages, but it is loaded slowly, the system will take into account the speed of opening AMP-pages.
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